The latest in a string of breath- taking adverts desperately trying to promote safe and sensible driving, features a car crash at 30mph where the driver has neglected to wear his seat belt.
It is shame such a graphic advert is required to bring home to people such a simple message- wear your seat belt. This message must be taken on board by not only drivers, but passengers too- as a previous advert highlighted the dangers of a back seat passenger not wearing their seatbelt, mainly that they can crush those in the front seat.
In a further attempt to encourage people to “clunk, click every trip” the Government is considering doubling the fine for not wearing a seat belt from £30 to £60.
1 in 6 road deaths could be avoided if seat belts are worn.
The RAC Foundation urges motorists and passengers to wear their seat belts for all journeys, which includes a 2 minute trip to the local shops as well as a 2 hour motorway journey. As seat belt wearing advocate Sir Jimmy Savile says:
“It takes 2 seconds to be thrown through a window, but 2 years to put your face back together.”
Harsh but true.
Source: The Scotsman, Shocking TV ad scares us into belting up in the car, 4/11/08