What will happen when the new ‘multi-tasking’ generation are old enough to buy and drive a car? This was one of the questions that came to mind after reading an article in Wednesday’s Guardian, which discussed new research from Childwise, which looks at how children make use of their time.
The study of 1,150 five to sixteen year olds found that 79% of children had a TV in their own room and 58% watched TV during the evening meal. It also found that children, due to the greater availability of multi-media were not paying one activity their whole attention, and could be found flicking channels, surfing the web and chatting to friends all at the same time.
This new approach to activity management may well have implications beyond childhood. If the adults of tommorrow are more able to multi-task will it mean that they can juggle all the distractions in a car, such as sat navs, children, radios and phones? Or will it mean that they do not pay sufficient attention to any part of the driving activity?
We will obviously have to wait and see what impact of these new trends in activity attention, but if a future contains cars that drive themselves (as has been recently reported and argued) the new generation of drivers are likely to feel right at home in what will be a multi-media rich environment.
Source: The Guardian 16th January 2008 – Life through a lense: how Britain’s children eat, sleep and breathe TV