Instead of peering over the garden fence to check out our neighbours’ new flash lawn mower or garden furniture instead- we are comparing the number of eco devices like water butts, compost bins and solar lighting, and finding ourselves being impressed by people who opt for smaller cars.
A survey commissioned by Norwich Union* has revealed that people have become so concerned about being frowned upon by friends due to the now social unacceptance of high carbon and high waste lifestyles, that 9 in 10 lie about how they live.**
Astonishingly, more than half of those surveyed even went so far as to say that unethical living has surpassed drink driving on the social unacceptance scale.**
However, sadly, the survey also revealed that despite yearning to live more ethically, one fifth did not know how they would go about it, whilst 50% were too confused or admitted that the changeover would be too time- consuming.**
This perceived diffuculty about being more green need not prevail, because as Paul Stokes of Norwich Union points out-
…behaving more ethically doesn’t mean you have to overhaul your life or invest huge amounts of time and money.
The same message applies to breaking all bad habits- it doen’t need to be that hard. For example, in the Devon town of Modbury, a local photographer- Rebecca Hosking, persuaded every trader to stop handing out plastic bags and sell environmentally friendly alternatives.***
It is encouraging that there is now a greater will to act on these important issues, but much more help and guidance is required to allow people to make more eco-friendly options.