Only 10% of motorists consider the ‘environmentally friendly’ credentials of a vehicle important when selecting a car according to a new survey from Autotrader.
It found that motorists tend to be more concerned about price (the most important factor for 100%), followed by looks (71%), reliability (59%), safety (38%) and comfort (21%). 70% of those questioned believed that the government and car manufacturers were at fault for not doing enough to ensure cars are environmentally friendly. A very high percentage of respondents had an understanding of alternatively fuelled vehicles, but despite this knowledge 65% of drivers currently use petrol vehicles, 30% use diesel and just 3% use LPG, Bio-ethanol or hybrid cars.
Opinion polls such as this are very important as they provide a snapshot of current consumer opinion, with regard to green car technology. Transfering the knowledge of green cars and fuels into purchasing decisions is a difficult challenge, one that is not currently being met despite significant media attention. Buying an ‘environmentally friendly’ vehicle still comes a long way down the list of car buyer priorities. It will be interesting to see how this changes over the next few years as this new technology starts to filter into the nations vehicle fleet.